Media Smart DayCable in the Classroom and Generation YES entered into a partnership in early 2007 to develop and pilot an innovative national media literacy program called Media Smart Day. Seven schools from across the country participated in the Media Smart Day Pilot Program starting in Fall 2007. What is Media Smart Day? At each school, Media Smart Day took on a different form, driven by the students. As the students worked with their advisor, administrators, and local cable operators, the upcoming Media Smart Day became a significant event for the whole school and community. Media Smart Days at these schools occurred in December 2007 and January 2008. Media Smart Day events
Outcomes Future Plans Fact Sheet Download this Fact Sheet on the Media Smart Day project (PDF)
|
|
Media Smart Day Pilot Schools |
Media Smart Day events | Site location and information |
Academy of Information Technology and Engineering
|
AITE held several Media Smart Days over the whole school year with a school-wide theme of Media Literacy. For the first one, held in December 2007, they chose Internet safety as the focus. One period of the day was set aside and students went room to room to teach other students a collaborative lesson on media literacy. | AITE is an inter-district magnet high school serving students from Darien, Greenwich, New Canaan, Norwalk, Ridgefield and Stamford, Connecticut. AITE is a college preparatory public high school engaging students in curricula enriched by the power and reach of information technology resources. The technology focus, built around a core elective program of information technology and pre-engineering courses, is not just for those students with particular interests in these fields. |
|
Clover Park High School students delivered their Media Smart Day by offering a wide variety of workshops in classrooms around the school campus. Their content included such topics as fast food advertising, the history of media technology, commercial trends, music and lifestyles, and film-making. | This school is one of three high schools in the Clover Park School District, located in Lakewood, Washington. It is an urban school with a diverse population. The mission of Clover Park High School is to provide a strong intellectual, physical, emotional and social foundation, which enables students to become productive members of a diverse, dynamic, and democratic society. |
Hawthorne Cedar Knolls
|
For their Media Smart Day, Hawthorne Cedar Knolls students chose to focus on advertising in the media. The students on the committee planned and delivered several lessons and led activities with other students throughout the school. Students created cartoons, posters and PowerPoint presentations. The school staff was excited to use these student created projects as a means of demonstrating alternative assessment of student progress at this unique school. | Hawthorne Cedar Knolls Union Free School District is located 30 miles north of New York City in the suburban Westchester Community of Hawthorne. The campus is owned and operated by the Jewish Board of Family and Children's Services and provides a safe and therapeutic residential option for students in crisis. |
Northern Lebanon High School |
Students at Northern Lebanon held their MSD event over a two-day period. They targeted Social Studies classes and planned focused media literacy activities in that area. They also hosted several video conferences with other schools participating in the Media Smart Day pilot around the country. Students created a documentary film to share the process of putting on a Media Smart Day. | Northern Lebanon School District is located in Fredericksburg, Pennsylvania. |
Olympia High School
|
Olympia High School students planed events for Media Smart Day that went beyond a single day. They used their closed circuit TV capabilities to promote media literacy. Students created short videos for the morning broadcast covering different media topics. Students also stimulated school interest in media literacy by encouraging students to participate in several advertising contests. | A comprehensive urban high school incorporating grades nine through twelve, Olympia High School is located in the capital of Washington State. |
Rainier High School |
Rainier High School students in a Popular Culture class were called on to create and deliver their Media Smart Day. Students focused on advertising targeted at teenagers in all forms of media. They created and delivered their projects during lunchtime using a wide variety of mediums from posters, slideshows, and short student-created videos. |
Rainier High School is a small rural school in Rainier, Washington with approximately 390 students. |
Wilson High School |
Wilson High School students developed a robust website and encouraged teachers and students to sign up using the website for various workshops offered throughout their MSD. They also created several promotional videos to advertise the event. |
The Wilson School District is located on the outskirts of Reading, Pennsylvania. Our district serves over 5700 students among four municipalities over approximately 38 square miles - Lower Heidelberg Township, Spring Township, Sinking Spring Borough, and a part of the Wyomissing Borough. |
Generation YES Projects
Questions about Media Smart Day? Or if you would like to work with us on future projects, grants, or pilots, contact us here.
